Agathos gets creative Monday, November 16th, 2015
Agathos, the London-based Private Equity firm has invested in EAT Communications to help fund the acquisition of a property marketing agency.
With the financial backing, EAT Communications has extended its portfolio of companies which includes Inhabit, a creative marketing agency with the acquisition of AP Marketing.
AP Marketing is a London-based creative marketing agency which delivers creative marketing campaigns and one-off solutions for clients in the property arena. Inhabit, with offices in London and Uckfield, is a strategic brand and communications agency for clients in the technology and built environment.
Alan Vine, AP’s Marketing Director, commented, “The Agathos investment has enabled us to spearhead a new beginning for two firms. Knitting the two together means we can offer a broader specialist set of creative marketing services to our property clients wanting creative fire power and innovative thinking across their brand strategy and creative design work.”
“Agathos has helped us unlock a new growth opportunity. EAT Communications’ Managing Director Joanna Allen commented, “We’re looking to grow our portfolio organically and through acquisition. We look for companies which are not just good at what they do but those that are a good fit and deepen our skills and capabilities across key sectors.”
Agathos Founding Partner, William De Laszlo added: “We’ve seen first-hand the creativity of the two firms and as such bringing the two together creates perfect synergy. AP Marketing’s clients will now benefit from Inhabits’ extensive experience in brand strategy, exhibition and event management, digital marketing, content creation and PR.”
AP Marketing has recently completed exciting branding and marketing campaigns for Investream, Legal and General, Galliard Homes, Clearbell, Eskmuir Securities, Kames Capital, Goldacre Ventures and Wrenbridge.