Agathos sells branded merchandise business Dukes of London to international acquirer
Monday, September 4th, 2017

Notice of sale – London, September 4th 2017

Agathos Management LLP is pleased to announce the sale of Dukes of London to Bensussen Deutsch & Associates LLC (BDA), one of the foremost global branding merchandise agencies, headquartered in the USA.

The sale of Dukes was a competitive process but ultimately we felt the personal and client focused culture of BDA was the best fit with Dukes.

Based in Shoreditch, the creative hub of London, Dukes offers a complete range of branded merchandise and gifts, in addition to global merchandise solutions, webstores and storage facilities.

BDA has revenues in excess of $300 million USD and currently has offices in the UK, Manila, Shanghai, Shenzhen, and 32 locations in North America. BDA offers marketing services and customized branded merchandise to Fortune 1000 enterprises, major sports leagues and global entertainment holding companies.

Agathos believes that the combination of Dukes’ presence in the market and BDA’s infrastructure, branding, purchasing scale and global reach will be a highly successful combination and serve Dukes’ clients well.

Jay Deutsch, cofounder and CEO of BDA said of the acquisition:

“It is an exciting time at BDA as we continue to execute our strategy to grow our global platform. We are very happy to add the experienced team from Dukes to BDA UK. This combination will allow us to better serve existing and new enterprise clients through in-territory support and market-specific expertise throughout the UK and Europe.”

William de Laszlo CEO of Agathos commented:

“I have been really impressed by Jay and the team at BDA and feel confident that we leave Dukes and its customers in great hands. The combined business will provide many synergies and thereby an exciting platform to build upon the growth that Dukes has made in the UK market. 

I wish everyone involved at both Dukes and this transaction thanks for all their hard work and all best wishes for the future. We will continue to order many of the niche and exciting products offered and will continue to recommend other businesses that are keen to promote and enhance their brand to do likewise”.

If you have any branding requirements we would recommend you get in touch with Sales Director Stuart Shepherd ( or Deborah Rees ( MD of BDA UK.

For more information on the power of merchandise, visit or